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When I was a magazine editor I spent way too much time fretting about the (un)importance of my work. While other people were saving lives or teaching children, I was waxing on about facials and designer footwear. It all seemed so superficial. And yet, I loved every second of it and I wasn’t superficial so what was the problem? Then I started a beauty blog about some of my favorite thingsâ€”DIY face masks, detox diets, volumizers that actually workâ€”and a funny thing happened. People read it! And responded. And seemed to truly benefit from my borderline obsessive knowledge and appreciate my candid opinions. I still wasn’t saving people’s lives, but I was saving them from making one more self-tanner blunder (see Mr. Clean Magic Eraser) and that had to count for something!Â Henceforth I would write about beauty with purpose and intention. Sometimes that means entertaining readers with tales of my beauty misfortunes (see Body Wave), other times it means answering 82 questions about eye creams. That’s my job, and I love it.
When I meet women who don’t take care of themselves physically, emotionally, or spiritually, I can instantly empathize with their plight. They don’t think they deserve to look or feel good. Maybe it seems like a waste of time or money that could be better spent on someone else. But the truth is that until you honor yourselfâ€”with healthy skin, daily meditation, a flattering new haircut, etc.â€”you can’t fully give to others. What could be more important that that?
Elizabeth Dehn can be found writing at Beauty Bets.