As promised, this week I’m going to share the process I took to make the new Jess LC become a reality. The first thing I did was create a new logo that captured what Jess LC was about. Though I had a slew of other changes I wanted to make, I needed to get this piece in place first. It became the compass for all other decisions ranging from the website layout to packaging style.
I wanted something fresh, clean, and modern that also could double as a mark or image for future items or special logo tags. I decided to start my graphic designer search with my muse, AprhoChic. After speaking to (the amazing) Jeanine, she put me in contact with her logo designer, Abbie, who was super sweet, but was unable to take on another project, since she just became a new mom. Instead, Abbie referred me to her friend, Herdah Sukandi.
Herdah and I hit it off right away. She had me fill out a form explaining my style and what I was looking for. After just a few weeks, she created the most professional identity package ever. She thought about everything I shared and exceeded my expectations.
The logo she came up with was perfect from the moment I saw it. We didn’t edit it one bit. Before I saw the logo, I had no idea how she would manage to use my three initials (JLC) and create something that didn’t look like an engraved monogram. But she managed to nail it – the logo makes the most perfect mark.
Herdah also presented a whole identity package in addition to the logo. Above is the business card template she made. In my initial survey for her, I mentioned I might one day want to branch out into handbags or home goods (ahem…). So she turned my logo into it’s own pattern(!!!) for use in future products.
I just about died.
Then, she outdid herself. She came up with the perfect packaging for our online orders. These pillow boxes are ideal for our bubble mailers because they can be shipped flat and puffed open upon delivery. (We went for white instead of the silver).
And she still didn’t stop there, she also gave us lots of ideas for stationary and even the website. It was a dream to work with Herdah and I couldn’t recommend her enough.
To reach Herdah, please email: firstname.lastname@example.org.