It’s pretty, easy to use, and very mobile friendly – which is important as things keep moving in that direction.
Anyways, I’ve also been working on another website redesign that I haven’t shared yet, the hotel!
As you may have seen over the course of last year, I have been the Creative Director for a local boutique hotel in Andersonville called The Guesthouse Hotel.
Last year I guided their brand redesign and website and this year I’ll be designing their new hotel lobby.
Here’s a quick look at the before and after at the logo and website (because there’s something so satisfying about a good before and after, right?).
It was clean and simple, but felt more “commercial real estate” than “boutique hotel.”
The same goes for the website. Clean and simple… but not extremely inviting.
To set the right tone, we selected Alex Yeske to design the logo and business cards.
Her eye for style was exactly the right tone for the new direction.
What I love about this logo is how relatively timeless it is. We considered some other more popular font styles, but stuck with this classic design that won’t look dated in a few years.
I personally designed the website and had Mr. Lively programmed it to life.
It’s easy to use and sets a much nicer tone.
For this job, I recommended Daniel Peter, a Chicago-based photographer who I’ve worked with over the years for my own business.
Because the lobby is actually still being built from the ground up (literally!), there is a lot to consider. But what was once an open hole last summer….
Will soon look like this!
As things come together over the next six months I’ll be sure to check in with some updates — if that’s something you’d like to see!
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