Writing the Dream Report is very strange. Don’t read too much into that sentence — it’s a great exercise for start up business owners and a great feature on Makeunder My Life. But as I sit here on Thursday night (procrastination is my specialty), I keep thinking about one thing: success. Not about my Dream Report, as I should be doing.
The reason I say it’s a strange thing is because each week I come to you with a new thing/flaw/nugget of wisdom I’ve recently discovered and conquered, but I have to be honest that this isn’t always true. This week I did not discover anything other than exhaustion and the need for a healthy meal. Turns out I’m still a kindergartner at heart. (I can elaborate, if you’d like.) And since I knew you didn’t want to tell that story, I started daydreaming about the launch of our business and what will follow in the months to come. I started to imagine what I wanted our business to look like in 2 months, 6 months, a year, 5 years and so on. And to be honest, you would probably think that my expectations were set fairly low. My definition of success doesn’t have a time period, it doesn’t have hard fast rules on how to get there, it doesn’t look familiar. Somewhere in between my procrastination, exhaustion and day dreaming, I defined the rules of my success.
I’m not sure there really are any rules on launching a business. I believe that we are on week 13 of our Dream Report and part of me feels like this is a very long time to keep you readers hanging on. The other part of me thinks “who launches a business in 13 weeks?!” And in retrospect, we’ve been talking about our newly re-launched business for the good part of two years now, so really 13 weeks is just a small piece of the pie.
When we do launch our website, this will not equal success to some but to us it will. When we receive an inquiry, this might not be success for some, but to us it will. Every time we get to work together, it will be yet another success. Because it’s our business, we get to define our success. As luck would have it, we’re pretty successful already.
In the end, I’ve figured out nothing and everything this week. I told you this Dream Report business is a strange thing.