Yesterday I did a speaking engagement at a Score and American Express OPEN event. I had a great time meeting small business owners and talking about how I’ve grown Jess LC. The keynote address by Lena West was focused on the power of social media. Of course with MML and my online shop, I already know the power of blogging, Twitter, and facebook. But her emphasis on customer recommendations and their importance stuck with me.
After the event, I arrived home to an incredible post written by a recent Jess LC customer, Melanie of Everyday Chic about her Mother’s Day purchases. Again, it confirmed that there is some amazing magic on the internet that allows people to help small businesses, like mine, succeed.
And then last night, I went to a yoga event my friend Stephanie was leading at a Lululemon store. The store manager described the poster sized photos on the walls of local yoga instructors and personal trainers. Apparently, Lululemon has an ambassador program which features store friends who embody their ideals. The program is basically a way to promote local friends of the store.
So…. given both events I started thinking.
I want to try out a Jess LC Ambassador program here on the web.
Basically, I want to extend a hug, a thank you, and a 15% reusable Ambassador discount to all the Jess LC customers and supporters out there who have blogs and would like to become Jess LC ambassadors. Here’s how it will work:
Please let me know what you think about the idea. I’m excited to finally have a way to thank all of those who have extended kind words about Jess LC on their blogs – and hopefully drive some traffic their way as well!
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