Good morning! As you might guess with only two weeks until the launch of the ‘new’ Jess LC, I have a lot to accomplish. I’ve been showing the new Chicago collection, Division, to store buyers. I’ve also been working to upload the new and existing jewelry onto the new website platform, printing new packaging supplies, finalizing the lookbook and video, and coordinating a new payment provider (To PayPal or not to PayPal? That is the question.).
Once the new Jess LC is revealed, I promise I will share this whole journey with you here on MML. Since I know many of you are small-business owners yourself, you might be interested to know who helped make my vision a reality. I’ve chosen to keep most things underwraps to this point because I don’t want to bore you with unfinished details and because the unveiling will be that much more exciting.
If you’d like to get on the Preview List for the three pre-launch emails with behind the scenes details about the new logo, design inspiration, photo shoot, fashion blogger/Jess LC model, and a preview of the new Division collection: comment on this post or email me (email@example.com) with the subject line “Preview List.”