I’m on pins and needles, you guys!!Â I’m anxiously awaiting to see what ideas my logo designer has come up with for my logoÂ – this is the first time I’ll see what she has created.Â (I should have them by the time you read this!)Â I’m excited and nervous – it’s an interesting feeling having someone else create something for your store.Â Will she understand what look & feel I’m trying to achieve – and how will that be conveyed through the logo?Â Ah, so this is what it feels like to delegate something and not have complete control over it!
To start the process, she had me answer a few questions:
The cool thing?Â I was more prepared than I realized for these questions.Â At first, I of course felt overwhelmed…do I know these things – how do I decide – what are my ideas – what am I doing??Â Sheesh, talk about panicking.Â So I had to just go one by one.Â The best part is that I realized I had already compiled a lot of information – it just wasn’t organized or concise.Â (I have an excel spreadsheet that has tab after tab of information I’ve compiled over the past year or so – at this point, it’s a ridiculous mess – but at the very least I organized the info into tabs!!)Â Also, a few months ago, I started collecting images of logos that I like and that I found myself drawn to – I figured this may help me understand what I’m looking for in my own logo.Â So I just reviewed that, exfoliated the logos that didn’t seem to fit my aesthetic anymore and I was left with a document that actually showed logos that all have something in common…mostly word based, modern, simple and use color in some way.Â Â Â So really this document of images answered most of the questions she asked – I just had to fill her in on my store, the concept and the feeling I want it to have and a bit about my target market.Â The tough ones, right?!
I just started brain dumping writing at this point.Â And this is where I was really able to narrow down my focus and even had an “a-ha” moment – I know what my store wants to be!!Â It was actually there in front of me the whole time, I just needed someone to point it out to me (my hubby of all people!!Â Hmm, maybe I need to promote him?)Â I had listed a ton of adjectives that I felt described the store and the feeling I want it to have:
- MODERN MEETS VINTAGE
- MAKING EVERY DAY SPECIAL
Cue my hubby:Â “Wait…isn’t that exactly what you’re going for?Â Making every day special – look even your consultant wrote that down as the way she’s seeing your store”Â Are you kidding me??Â It’s been there the whole time – I just didn’t pick up on it.Â That’s it!Â (except don’t even get me started on the fact that I hate how it’s worded…”making every day special”Â There’s got to be a cooler, fresher, more playful way of saying that – that’s my mission now!!Â Maybe something like “have your cake and eat it too” – yeah, I know, not great – I told you I wasn’t a copywriter!!Â So all you awesome writers out there – if you have any ideas, I’m open!!)Â Hmm…this could even be my tagline!
All this writing ended up turning into a 3-page document that described my store, gave the above adjectives, and included information about my target market.Â The thing that made my day?Â She emailed back and to paraphrase her she said “This is fantastic, you really did your research!”Â If that isn’t vindication for all the time I’ve put into this so far – I don’t know what is! (grin)Â I can’t even imagine how hard it’ll be for me to decide on the logo ideas she gives me…think it’s possible to have 3 different logos?Â I’m hoping one will just leap off the page making life so much easier!
So in the midst of working on that, I’m also working on the web design.Â Like I said last week, the web designers have this cool site that you log in to and find out what your “to-do’s” are.Â My first ones are big ones – and it’s been a bit of a struggle to work on this.Â I need to tell them my design preferences and my shopping cart preferences – basically, it’s decision time.Â I keep feeling like I don’t want to get this wrong.Â And this is also the part that involves writing the content for my site.Â UGH!!
And if that all wasn’t enough – I’ve been contacting all the artists & designers I’m interested in having for the store.Â I’ve lined up some great designers but there are a couple that I absolutely, 100% want to have for the store….that have yet to respond to my emails.Â Right now I feel like a school girl anxiously waiting for the phone to ring from her crush. I’m keeping my fingers crossed that they a.) offer wholesale and b.) want to work with me.Â If they don’t, I may need to go back to the drawing board – and I’m running out of time!Â Good news?Â I still have over 40 artists/designers on the table.Â Bad news?Â I probably need to get it down to 20-25.Â Like I’ve said – this is proving to be a hard task, I’m just not sure how I choose one over another.Â But at some point I’m going to have to – I’m down to only 7-8 weeks until the store opens!!Â I can’t wait until I can show you EVERYTHING I’ve been working on!!