Usually, I prefer to go through a difficult situation and learn the lesson from that experience. Then, I like to share it here on MML in the form of business advice, inspiration, and so forth. But today I’m making an exception.
As you are (very) well aware by now, Jess LC will look pretty different come next Tuesday. I have devoted six months to this project and invested personal savings to help get the re-branding off the ground. During the entire journey, I knew deep in my bones that these changes needed to be made. So excited by the new vision, I almost immediately separated myself from the “old” Jess LC (mossy green color, vintage logo, handmade website, PayPal shopping cart, even the font!). In came the new company color (coral), modern logo, professionally made website, integrated shopping cart, and cool new text. I loved every minute of it.
There were some potholes along the road, which I will share once the lessons have been learned. But by continuing to persevere during the rough patches,Â I began to see the light at the end of the tunnel this March. How incredibly exciting, right?
Well, this week I’ve started to have some doubts pop up in my mind. Some had tiny voices and I quickly dismissed them, while other thoughts whispered more convincingly. The worries that surfaced asked me, “What if people like the old look better than the new look?” “What if people don’t like the new jewelry as much as the old jewelry?” “What if people can’t really see the differences between the old look and the new look… or worse, what if they just don’t care?”
The truth of the matter is, that these worries, though largely just figments of my imagination, might actually be true for some people. Odds are good that there will be a part of the population that doesn’t prefer the new look, new jewelry, or might not care about the changes. It’s inevitable. I’m just hoping that the majority of people do appreciate the evolution I’ve made and my business grows.
Now, just four days away from the debut, those worries have seemed to quiet down. Maybe they’re taking a nap, only to rear their ugly heads closer to Tuesday. But in their place has come a sense of excitement, adrenaline, and impatience. I feel like I’m about to run a marathon. The training has been done, the course has been set, now I just need to run and give it my best shot.
So thanks for sticking with me during this process, I feel like I have my own special cheering section along the racecourse come March, 30th.
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