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the purpose-based business manifesto
April 17th, 2013     |    Business Advice

 

PurposeBasedBusinessManifesto

After working with hundreds of small business owners across the country (and Canada and Mexico, too!) grow businesses with intention over the past two years, I have come to deeply understand that designing a business “with intention” is only part of the equation.

In fact, it’s the second part of the equation.

The first part of the equation, if ignored, generally leads to disappointing sales and a sense of frustration. Of not feeling “special enough” in the eyes of the customer or the entrepreneur (sometimes, both).

A truly meaningful and successful business must be based on purpose and then grown with intention.

This is so essential that I’ve now redesigned my entire business arm of my career to helping business owners answer the first and second part of this equation.

Below is my manifesto for this often missing link.

 

The Purpose-Based Business Manifesto

 

We live in a wonderful time.

A time where it is easier than ever to start and grow small – and large – businesses with the help of technology and the internet.

A time where people no longer believe “getting by” is an acceptable way to live.

We want to thrive.

We want more from our lives and careers – in very individualized ways.

This desire to do something that matters and pursue our passions has led to an explosion of new businesses. Often, these businesses are creative with a strong online presence.

In fact, women owned businesses in the US are up 54% in the past 15 years.

Indeed, it is a wonderful time.

But with this business boom, the creative business industries have gone from lean to bustling.

This influx of peers has resulted in a feeling of over-saturation for some.

To thrive in the creative world, we can no longer simply call ourselves “stationery designers,” “copywriters,” or “health coaches.”

Those are crowded spaces with many claiming the same.

Rather, we must lean deeper into our hearts, talents, and experiences and draw upon our own unique value proposition to stand out and differentiate ourselves within our industry.

We must draw products and services from our purpose, not the other way around.

From a place of clear, authentic purpose we can find higher value (bigger profits), service (more fulfillment), and our ideal clients (people who desire exactly what we have to offer).

Our branding, marketing, and social media actions become direct, clear, and unique when we let our purpose direct our steps.

Though it may seem daunting to try to define a purpose for your business, it is far from difficult.

In fact, I’m here to help you do just that.

 

  • Oh Jess, it’s like you say everything I need to hear to push myself to be better. With my blog starting to grow, I’m making it my goal to define my purpose for writing. I am well-aware that I want to share with people and be open and honest and help make people’s lives better by reading my posts and stories. But I am going to work to define my specific niche.
    Daunting. But I’m going to do it!

  • Jess Lively

    That’s so awesome to hear! Best of luck with the process! It’s definitely not easy to do, but it pays the biggest reward.

  • Andrea

    Hundreds of business owners in two years? Either you’re superwoman, or you’re exaggerating :/

  • Jess Lively

    Yep! I have done the calculations and across my consulting, live workshops, and Business in the City meet ups I have worked with hundreds of business owners over the past two years! Though it may be hard to believe, it is not an exaggeration. : )

  • Paige W

    Hi Jess,
    I know this is off topic but who designed the necklace you’re wearing in the photo above? Love it!
    thanks

  • Jess Lively

    Thanks! It’s actually much longer than shown (I shortened it a bit for the photo), and I got it at a little boutique in Boston on Newberry Street, Luna, I think!

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