Today I’d like to talk about something that occurred to me while I listening to a keynote speech at the WJA Women in the Know Conference. While sitting on a fateful mauve velvet seat, I re-imagined Jess LC for 2011. Though I don’t want to give too much away, I will say that I plan to design and launch non-jewelry products this year.
But I have no idea how to design, produce, and sell these new products.
And that doesn’t phase me one bit. In fact, it excites me.
This led me to a realization about business that I think a lot of new business owners (and would-be business owners) don’t understand about successful entrepreneurs. There are really two things strong business leaders know without a doubt:As I’ve listened and worked with more and more start-up business owners, I am finding that there is tons of stress and worry focused on the fact that they don’t know how to start a business.
But the truth is, this is normal for every business owner, and every person on the planet for that matter.
No one on Earth was born with an innate knowledge about marketing, business plans, production schedules, credit lines, and venture capital. We were all born with essentially no information. But over time, we learn through trial and error (hence the first understanding listed above) and through finding information (that’s the second understanding).
What separates the great business owners from the not-so-great ones is the simple fact that they aren’t intimidated by the process of making mistakes and figuring stuff out. They have a deep confidence that they can overcome mistakes and are able to seek out advice and unknown information.
So really, there is no difference between Joe Schmoe and a prosperous business owner. The business person is simply not intimidated by mistakes and trusts their ability to problem solve in their business.
Though there is a lot to be said about talent playing a huge role in many fields like art and science, business is usually a process of “learning as you go” and sheer determination.
So the next time you see an inspiring product launch or business model, remember that that the person behind the scenes made a bunch of mistakes along the way and figured things out as he or she went along.
And that is something we all can do.