As an online shop owner there are few pieces of information I study each and every morning. One of the most important sources for me is Google Analytics. The people at Google have done a fantastic job creating a tool that easily tells me where my customers come from, what they like the most, what they buy most frequently, how my social media efforts are doing, and where my ad dollars should be spent.
Below I’ve created two screencasts to show how to look at your own shop’s Google Analytics based on statistics from jesslc.com this Monday. The first one is a general overview of the major stats (3:26 min) and the second goes into detail about Content, Traffic Sources, and E-Commerce (5:00 min).
If these are helpful for you and you’d like me to go into more detail in a future screencast, please let me know in the comment section.