You might have noticed that there have been some blog updates on the sidebar recently. Among the tweaks, I’ve decided to take sidebar sponsors down from the site.
This has been an intentional decision made a few months ago. As sponsor ads have expired, I have intentionally turned away future sponsors with the understanding that I would be removing sidebar sponsorships completely.
Currently, for my content and readers, I no longer feel that sidebar ads are the right fit.
This is partly due to the declining value of sidebars in blogging as a whole (as shared at Alt Summit by multiple panelists) and the evolution of my own blog and business.
Though sidebar revenue was always a nice bonus, it was never what “paid the bills” throughout the years. So though this decision is happening now, it is not drastically affecting my business in any major way.
And though I may eventually do collaborations with other companies or small businesses in the future, they will be more intentionally content driven – rather than sidebar focused.
I have deeply appreciated the support of my sponsors over the years and I am proud to know that many have had wonderful business connections and clients come from appearing on the blog.
You might be wondering, “What does it feel like to go sidebar sponsor free?”
It’s actually been a pleasant surprise. Though I never felt any extreme pressure to “perform” when I had sponsors in the past, the site and content now feels a bit more intimate somehow.
It’s just me, writing to you.
Just like before, but… quieter somehow. Simpler.
If for some reason I need to take a few days off of blogging, I feel a lightness about that decision.
Statistics feel more irrelevant now that traffic isn’t a guiding factor for sponsor rates.
And my final hope, like I’ve found lately with my WIKW newsletters, is that I’ll feel more comfortable being the full “me” in this space.
Sometimes I have the subtle feeling that I am holding back (a little) from saying all that I think and feel about a subject if I fear it might be somehow alienating to some people.
This softening of my opinions on some topics isn’t doing you any real justice or true service, even though it might be more palatable overall. And though this has nothing to do with sidebar sponsors specifically, I think it speaks to my feeling that we are now in a more intimate space.
I’m not planning on being controversial for the sake of it – I just want to push the boundaries of my own bravery. To be the feistier, goofier, and slightly more opinionated version of myself.
The way I am in real life.