a new look for the blog

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LateJuly2013Shortly after I did a refresh of the blog earlier this month, I asked Blair of Leap Marketing and Design if she had any suggestions to make it look better. What she came up with is, well, quite amazing.

Though in many ways the site looks immensely similar to the design I made, it has a polished feel that I can only describe as “a Bobbi Brown makeover for a blog.” Yes, the site still has the same overall feel, but the features pop just a little bit more.

We have a bolder coral band around the search bar since the feedback I got about making the blog better involved better search functions. There is a much prettier blog post header design, and there are now links below each post to share on Pinterest, Facebook, and Twitter. We also have a nav bar at the top of the screen which stays put as you scroll down on the page.

Here’s a look at the site before:



And now:

LateJuly2013Subtle, but just more finished (most of the changes appear below this view on the sidebar, etc.).

I’m also still cooking up a few more additions to the site, but for now, the blog design is complete.

In addition to Blair, I must also thank Mr. Lively for implementing these changes – and all the other changes on each of my sites during the past three years. A programmer by profession, he spends much of his time leading a team of programmers and loves coding his own projects at home.

My (unending) list of updates and changes to my sites are not always the most fun for him. But I deeply appreciate his patience and willingness to help me make my sites beautiful and functional.

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  1. Amy | Club Narwhal

    Jess, the updates are lovely and provide just the right amount of polish (to your already polished and beautiful blog). Thanks for giving us a little insight into the design process–it’s very inspiring as I begin to kick around ideas to make my blog more streamlined.

  2. eunice

    love the new subtle changes 🙂 just managed to catch up with your past 2 weeks’ worth of posts! I didn’t realize I’ve been away this long (caught up with work, renovations & a holiday :)) and I wanted to thank you again for your posts as they always seem to speak right at me! I especially like how you’ve made changes to the series, kicked things up a notch and are sharing with us your whole process. I’m so many steps behind but I will slowly get there too 🙂

    1. Aw, that’s great to hear! I hope you had a good holiday and the renovations are going well, hun!

      It’s exciting to hear that you think the new changes are kicking things up, I kinda feel the same way!

  3. Your new site design looks lovely! It definitely looks more crisp and clean, and I really like the new outlined search bar.

    1. I’m glad you like that! It was something mentioned a lot, so hopefully now it’s just easier to spot. : )

  4. Nora

    i love the new look and the new changes. it makes everything pop a little more.

  5. Kimberly Anne

    It’s amazing how subtle changes can make such a difference! It looks great!

  6. Christina

    They are little touches, but they make such a big difference. It looks beautiful. I had to comment because I am in the process of redesigning my blog and I was in a rut design-wise, but seeing your simple tweaks has inspired me all over again. Off to make mine prettier… Thank you!

  7. Sabra Morris Media

    I love that you’re sharing the evolution of the look of your blog online. The look of my online materials is what’s keeping me up at night right now. It’s nice to know that other small-business owners are constantly thinking about this, too. I’m getting ready to start a brand refresh after just eight months of living with my online materials. I’ve noticed so much that needs to be changed. While that’s a hard pill to swallow, it’s comforting to know that when dealing with branding and design, it’s rare to knock it out of the park the first time, and that trial and error is necessary.

    1. For sure! This blog has had about 12 different looks over the past 4.5 years. My accessory business also had about 7 different looks as well over 14 years. My rule of thumb is that blogs can evolve as quickly as you like (within reason), but businesses are best to be done less frequently, larger changes to keep consistency there is key, though up-leveling does attract a bigger audience, most of the time.

      Best wishes on the re-brand!

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