TLS #179: Creating a “for purpose” Business & the new Lively School in Ghana(!) with Adam Braun


Today is a BIG day! Not only do we have a wonderful new Lively Show episode for you, I’m also on my way to go see the new elementary school that is built in Ghana thanks to you — the Lively Community!

687 days ago, I committed to donating 10% of Jess Lively Creative Inc. revenue to Pencils of Promise to build elementary schools in Ghana, Guatemala, and Laos. The first school has been fully funded and the build is at or near completion – so I’m heading over to check it out firsthand(!) with the Pencils of Promise team.

In honor of this amazing milestone, Adam Braun, the founder of Pencils of Promise, is on the show today sharing about how he began this ‘for purpose’ organization with just $25 — and has since built 363 schools worldwide.

This episode is perfect for anyone who wants to learn more about building a ‘for purpose’ business, or for anyone that wants to uplift others in the world – yet may feel like they don’t have enough resources right now to do so.






  • Adam tells us about his childhood upbringing growing up in Connecticut and how he was influenced in the financial sector.

  • He shares his experiences at Brown University, especially questioning his personal beliefs and how it shaped his current path.

  • He talks about his Jewish heritage, his college experience and questioning religion led him to figure out not just what he was in the world but who he wanted to be.

  • Adam describes what “for purpose” company is to him versus the stereotype usage of a non-profit company.

  • He discusses how the purpose of the organization drives it in today’s business culture.

  • Adam tells us what he thinks is the mindset we need to have in order to affect the most people in the world.

  • He talks about his next impending path in his life journey becoming a father to twins.




TLS #174: The words I’m using

Adam Bruan on Smart Passive Income Show (Pat Flynn)






This Post Has 4 Comments

  1. Taste of France

    Fantastic work by Adam! Having been a volunteer in Africa, I’ve seen the need.

  2. Ginette

    Hey Jess- what an amazing surprise! Congratulations! Is there a way for your viewers to directly contribute to your new school, or would a donation to Pencils of Promise work better? Thanks and have a great time on your trip!

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