behind the lookbook

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Man, oh man. I know I said that the Diversey collection would be launching today, but we have a few pesky product images to sort out this evening so the official launch will be tomorrow.

In the meantime, I’d like to whet your appetite by giving you a bit of background on the experience of shooting the lookbook for the collection. Two weekends ago, Kendi of Kendi Everyday and her husband Bryan flew all the way from Texas to partake in this Jess LC project. Raise your hand if you’re surprised and amazed at the generosity of this couple.

(My hand is high in the air.)

From the moment I picked them up at the airport, I knew we would be the best of friends. (Sidenote: Not sure if they expected us to be the best of friends, but that’s besides the point.) During the weekend we spent together shooting the lookbook and hanging out, I also became a Chicago tour guide. I’ve since done everything I can within my power to convince them to move to Chicago. Some things are easy to sell (Lake Michigan, the beach, the food, the people, the shopping) and some things are a bit more difficult (rent, parking, January). Either way, I’ve done my best to make their decision to stay in Texas as hard as possible.

The reason I was so insistent on them moving here is because I like them. I really like them. Kendi is adorable, down-to-earth, and the kind of friend you’d like to hang out with during a rainy afternoon doing absolutely nothing (which we did). Bryan, her husband and lookbook photographer, is wickedly funny, honest, positive, and incredible at photography.

While showing them around the city, I also brought them past my favorite walk up in Lakeview. Kendi and Bryan decided it would make a great location for an outfit post, and on the yuckiest of days this photo came out (I know, I said he was talented).

Bryan also snapped a shot of the two of us, which explains why I picked Kendi as my model instead of doing it myself (I kid, I kid).

Okay, so back to the whole photo shoot thing. We shot the lookbook in two days. The first one was Friday evening and I was actually unable to attend since I had a Macy’s Trunk Show that night. But the shoot went well. Megan, my stylist helper, and Susie, the heart of Jess LC, went along and helped out in my place. The most regrettable thing about missing this shoot for me was the fact that I didn’t get to meet Meatball.

Below are a few snap shots I took with my phone before heading out the door that Friday night.

The next morning was supposed to be our full day of shooting, but due to an inconvenient rainstorm, we postponed until Sunday. I’m glad we waited. That Sunday morning was beautiful. We decided to shoot everything again to get a variety of choices and doing eight outfit changes and showcasing 15 pieces of jewelry took just two hours with a few outfit changes in inconvenient places. Kendi and Bryan work so well together I felt like my main job was to be encouraging, make sure the jewelry was laying properly, and make sure the clothing bags were all accounted for.

The result, as you’ll see tomorrow, is quite extraordinary. To me, the lookbook feels effortless, and that’s because it was effortless. Bryan and Kendi completely understand what Jess LC is all about and were able to capture this collection perfectly. I hope you feel the same.

And hey, if they decide not to move to Chicago, they offered to adopt me. But I’m not sure how my legs will look in cowboy boots, so I’m still insistent that they move here.

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  1. I love Kendi’s blog! Can’t wait to see your new lookbook, and I’m glad you had a fun experience with its creation.

  2. Lauren

    I’m a newbie to your site, but a longtime devotee of Kendi’s! Can’t wait to see the lookbook!

  3. well if this isn’t a match made in heaven, i really don’t know what is! i’ve been reading your blog for a while now and just recently started reading kendi’s when she was on whatiwore a few weeks ago! you all seem like SUCH sweet people. it’s absolutely refreshing to see honest smiles 🙂 [chels]

  4. Annie

    Already flipped through the lookbook this morning and LOVED it. I can’t wait to see some of the daintier necklaces and bracelets, and since I’m a huge fan of Kendi, you two collaborating just makes my day! Congrats on the upcoming launch! As usual, a job very well done!

  5. Looks adorable! I can’t wait to see the full thing tomorrow. By the way, if those shelves are in your apartment, do you mind sharing the source of those lights above the shelves? I love that!

  6. Cathy

    Love the lookbook…even though I already told you that! And you’re not allowed to move to Texas. I’ve decided.

  7. Kendi

    Jess — We LOVE you! We of course will adopt you. And I”m with Cathy — you shouldn’t move to Texas. Chicago needs Jess LC.

    Thank you for such a kind post and for letting us shoot the lookbook with you. One of our favorite Chicago memories thus far. 😉

  8. Cathy

    Kendi – Agreed! Chicago needs Jess LC. And she’s right, I think Chicago also needs your style and sense of humor. If I send you cookies will you move here??? It’ll totally compensate for the winter and traffic.

  9. Jess

    Kendi and Cathy:

    You both are too sweet. I’ll stay put as long as Kendi and Bryan make the move, deal?

    I’ll also take cookies, Cathy, as a relocation fee for the Skeens. 🙂

  10. ag.

    i think i want to be bff’s with all three of you…is that weird?! i love kendi’s blog and am so happy to have found yours recently! love the lookbook! and love your jewellery!

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