3 small business hiring tips + new june one-on-one biz sessions!

3HiringTips Late last year, I closed the business consulting arm of my company to focus on Life with Intention Online, The Lively Show, one-on-one Intention Sessions, and another project that is under works.

But today I’d like to share some things I’ve learned recently about hiring that may help business owners out there and offer some business consulting openings!

First off, I want to say that though I am still no longer offering business consulting, I am making an exception this month to do two Office Hour days!

Office Hours are 60 minute sessions with me where you can work with me on any aspect of your business. 

We can cover anything you like that will help drive your business forward. Marketing, pricing, branding, hiring, podcasting, blogging, social media, collaborating, you name it.

Whatever we can cover in 60 minutes is fair game and sessions are recorded so you can re-listen as often as you like!

You can sign up for either Monday, June 16th or Wednesday, June 25th. Sessions are $177 (much lower than previous business consulting rates) and payment via PayPal is due within 48 hours of scheduling to reserve your session slot. After you’ve signed up, I’ll send you the PayPal invoice.

>> Sign up to reserve your Office Hours session here.

Please know this is not going to be a regular thing. I am simply offering these two days this month as I build the new course curriculum and content for Life with Intention Online 2.0.

Session spots may fill quickly, but feel free to reach out if you have any questions at Jess(at)with-intention.com.

>> Sign up to reserve your Office Hours session here.



Now, on to the hiring tips! Though I’ve covered how to find and train a team in Wish I Knew, I’ve learned three new tips I want to share for those who might be looking to hire in the near future.


Tip #1

Make them work for it (a little).


This sounds more intense than it really is. Basically, it’s very easy for applicants to say, “Sure, I’d love to work from you, learn from you, and get paid by you!” when replying to a small biz job opening. And when that is the case, it can be overwhelming to sort through a plethora of applications which all basically look the same.

Asking them to put some – even small – level of thought when applying will help self-select those applicants who are only mildly interested and those who are seriously interested.

And it helps you see the variations in each candidate and what they have to offer. For example, in my recent job posting I asked the applicants to share three ideas they have for my brand and one area that could be improved.

This simple task was incredibly eye-opening! It helped me see the kinds of projects each person looked forward to working on, and how comfortable they were giving critical feedback – which was something I was looking for in a Right Hand Lady.

Had I not added those few extra requirements, I don’t think I would have had nearly the same benefits which are outlined in tip #3.


Tip #2

Discover their strengths.


I also asked the applicants to share their strengths.

This is obviously important for those who might be looking for specialized skills, like a graphic designer or accountant. But since I was looking for a general, helpful person for my team, a portfolio of work wasn’t extremely obvious or necessarily applicable.

However, even for a more “all-around” job opening, the skills each person shared helped me see that I could actually benefit from working with several of them at once.

Which brings me to tip #3…


Tip #3

Individualize when possible!


Though I went into this hiring search with the idea that I’d get one general person for my team to help me execute on a variety of projects, I discovered through this application process that I could actually benefit from working with many of the applicants in more individualized ways.

I discovered video editors, course curriculum designers, graphic designers, illustrators, shop merchandisers, college speaking pitchers, YouTube experts, and advisors — simply because I asked them what their strengths were!

In fact, after reading the applications and interviewing, I was no longer even concerned with finding the Right Hand Lady!

I was much more interested to discover how I could work with each woman in their own specialty on a project basis to take the business to the next level.

As the business grows, part- or full-time positions may become the best fit for these specialists. But for the time being, I’m excited to have a diverse team that can lend a hand to each area they are uniquely gifted to help me with.

Though it may be a bit more work to connect with each person and track multiple people vs. finding one person to work with exclusively, I think the overall benefits and project-based work will help keep things fluid and effective.

I realize that this sort of application process may be the best fit for those who have some level of brand recognition in order to attract interested applicants. But I feel like this could also be a useful process to apply for those with newer, less known business as well.

For example, if you’re recruiting at a local job or internship fair, you can still ask interested applicants to share their strengths and review your site or business for 1-2 company suggestions when they apply, or during the interview process.

Overall, remember to ask them to think critically when applying, discover their strengths, and individualize when necessary!


PS – Want me to consult with you about your business? Office hours are June 16th and 25th!


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  1. Mariah

    As a recent intern-turned-full time employee at a start up, I’ve seen firsthand your tip #3 in action. Our co-founders shared with me the importance of being flexible during the hiring process and recognizing when you have a killer candidate, even if they’re not perfect for the job you’re immediately hiring for! Thanks for sharing!

  2. Mae

    Can’t wait for the online course!! I don’t have a business (yet!) but I do recognize the importance of each of your tips. In fact, looking back on my successful job interviews, I can see how past employers have applied these same tips to our time together. Hindsight is always 50/50 😉 If I ever figure out how to turn my blog into a business, I’ll try and work these pointers into the mix!

    1. That’s awesome to hear, Mae! I’m also excited to hear you are looking forward to LWIO, too! The great thing about it is that it’s not about business, but *can* apply it to your approach to the biz when the time comes (along with every other area of your life).

      I wasn’t sure from your comment if you thought that it was a business related course, so I just wanted to clarify. : )

  3. Martine

    I need an infusion of INTENTION, so I wanna attend the online course! This year has been amazing — it’s been 1 year since our coaching sessions, and it has really changed everything for me, 180 degree turnaround. Thank you, Jess.

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