Of course, you can straight to the lookbooks to see the entire launch. But for those who are more patient, I’ll fill you in a bit about the collections (details on the lookbook shoot with Danielle (photographer), Alaina (styling and model), and Liz (model) will come later today).
Quincy iPad Cases
Quincy is our iPad2 case and coin purse collection. My intention behind this collection was to make everyday items pretty. And when it comes to iPad cases, I found that there were many “practical” options and just a few beautiful (and extremely expensive) ones. But none had the colors, protection, price, and style that I was looking for. And so, I set out early this year to develop what I consider the best case on the market for under $100 (we came in $20 below the mark).
The colors, you may notice, are from that little color survey I had you all comment on earlier this spring. I think you all did a great job picking. We went with gold/gray, gold/fuchsia, gray/canary, eggplant/fuchsia, and cocoa/coral. Each one is hand made with real leather in Chicago.
Quincy Coin Purses
And since not everyone needs an iPad case, I also wanted to design another style to this collection which used the awesome color story we created in a different way as well. And these coin purses are the perfect choice. The soft, supple leather and pop of lining is the perfect little place to stash cash, credit cards, iPhones (it fits without the case), or lip gloss. The key ring makes carrying keys and cash simple, and the brass zipper is strong and pretty. Like the iPad cases, they are hand made in Chicago.
I have one in gold and gray and I can’t stop using it. The fact that it’s small enough to fit in all the bags I have and also fits easily into Mr. Lively’s pocket (if I decide not to bring a purse on errands) is ideal.
I have also been hard at work developing scarves for Jess LC as well. Belmont scarves are hand silk screened in Chicago on 100% silk. I was inspired by the classic Greek key pattern and how our logo could be used to create a similar look. I think the overall effect is subtle, but is sophisticated and easy to wear. My own personal wardrobe is filled with many basics, and I find using scarves to add color and pattern is a great way to make simple outfits feel more pulled together instantly.
We chose to go with four color ways, graphite and gold, french blue and light gray, navy and kelly green, and khaki and poppy. Each color is in two styles; as a square and a large rectangle. And to show the variety of ways each can be worn, I whipped up a few cheat sheets.
Phew. I feel like making this post is like having my own version of a Fashion Week runway show. I’ve worked so hard on all of these details and you all have been so incredibly encouraging and patient as I got these collections ready. I am so grateful for all that you have shared. Each encouraging comment, tweet, and email along the way has helped me get to this point.
Thank you. Thank you very much.