the lively show: “e-brain,” natural products, & family businesses with kathryn jackson


Today I’ve got a fresh new Lively Show for you full of actionable life and business ideas!

I’m talking with Kathryn Jackson, the founder of Protect Your Pumps, a product that protects the soles of your high heels, and the co-founder of Essentially Mint, an all natural beauty product line out of Milwaukee.

In this episode, we tackle the topic of online overwhelm, or “e-brain,” as I like to call it. We’ll be talking about what to do when it happens, and how to avoid it in the first place.

We’ll also be talking about how Kathryn’s career has evolved over the years, how natural products have become a big part of her life, and her recommendations for those looking to get more PR for their business or partner with a family member or friend.

This episode is perfect for anyone who struggles at times with online overwhelm, wants to switch to natural products, or runs a business.







  • How a career in finance and accounting led to a law degree, then to retail, and eventually sparked Kathryn’s first business.
  • Kathryn’s best PR tip for small businesses.
  • How Kathryn leverages Instagram for both of her companies. 
  • How Kathryn’s mother’s passion for natural products sparked a mother/daughter business.
  • What Kathryn recommends if you are thinking about working with a friend or family member. 
  • Kathryn’s biggest tip to help us switch to more natural products. (~14:00)
  • How Kathryn has avoided online overwhelm, or “e-brain.” (~24:00)
  • Kathryn’s current non-fiction book recommendations.
  • What Kathryn would tell someone just starting out on this journey.




Protect Your Pumps

Essentially Mint


Meg Made Chicago

The Private Victory

Schedule Your Three Big Rocks post

The Power of Full Engagement

Yellow Brick Home


The Greatest Salesman in the World

The Alchemist

What Makes the Great Great

The Obstacle Is the Way

The Cat Who books







Want more? Check out past Lively Show episodes here.


PS – Calling all Austin locals & Texans! I’m going to have a low-key meetup for drinks and/or dinner next Wednesday, August 20th at 7pm at a local restaurant. If you’d like to come, please RSVP by emailing me at jess(at) : )


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  1. Ruthie

    Love this podcast! Kathryn is so personal via the airways…felt like I was listening to an older sister. Jess, your podcasts are amazing 🙂

  2. sarah jane

    I loved this podcast! Especially the online overwhelm discussion and productivity tips. Will probably re-listen every Tuesday for a couple weeks to help myself put these things into practice. (Cuz, really, what real progress happens on a Monday?)

    I get so bogged down by email and it really affects my job satisfaction. But I’m gonna try setting my three big rocks and working on those without the constant nagging of my inbox!

    Thanks for all that you do and share! xo

    1. Jess Lively

      I’m glad you liked the show, Sarah Jane! I also hope that the 3 big rocks helps you, too!

  3. Georgie

    Another great podcast – Kathryn is so personable. I think so many of us suffer from ebrain too!
    One thing I’ve noticed with the podcasts is that these amazing women take us through their achievements and lessons they’ve learned, and often when you ask the ‘what obstacles have you had to face?’ question, it is so often the little voice of doubt. I think it’s so great to get that conversation happening in this group of women – it would be even better to have a post/whole podcast on it! Thanks Jess.

    1. Jess Lively

      Thanks for your suggestion, Georgie! I’ll keep that in mind in case it feels like a good topic for an upcoming guest.

      And the question is not by accident: I love helping to share that we all face ego/doubt in our lives and have to overcome it. I am glad it is resonating with you. : )

  4. Liane

    Please tell us where we can find the best alarm clock! My search is failing miserably.

    1. Jess Lively

      Great question! I just found some cute ones at West Elm this weekend. but I knew I didn’t want the loud dinging noise that comes with most vintage clocks, so I went with this one by LLBean.

      It has a little buzzer, but there are two noise settings, so you can keep it quieter. : )

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