TLS 65: Stopping the Glorification of Busy with Katie Richardson (

TheLivelyShowWithKaiteRichardson This Lively Show is thanks to a tag @shanderson22 left for me on Katie Richardson’s Instagram photo that declared, “stop the glorification of busy.”

I’m talking with the incredible Katie Richardson, a wife, mother of four littles, and the founder of the practical and stylish children’s line, Puj. This episode is more of a conversation than a traditional interview. Katie and I both explore the challenges, triumphs, and limiting beliefs we face when it comes to detaching ourselves from busy-ness.

This episode is perfect for anyone who is over-scheduled, overwhelmed, or wants to drop the word “busy” from their vocabulary.






In This Episode You’ll Find Out About:


  • How Katie and her family lived on $120 a week in order to start her company, Puj, and how it later became a million dollar business in it’s first year.
  • The lessons Katie learned about being authentic in her business, while still being professional.
  • Katie’s newest product release that is currently on Kickstarter.
  • How Katie came to the realization that we need to stop the glorification of busy.
  • The struggles Katie and I still face in our lives and careers when it comes to getting help and delegating.
  • The struggles I’ve had lately overcoming the limiting beliefs that come with comparing our own abilities to other people’s abilities.
  • The challenges Katie and I have both faced when putting boundaries on technology, and the habits we have found useful to combat the temptation to check social media all the time.
  • The areas of her personal life that Katie gets help with and how she determined which things she needed to delegate, based on her company and personal Values.
  • How to determine which things to do yourself, and which things to delegate.
  • How Katie weaves her Values into her business and makes decisions based off them, particularly when difficult decisions pop up.
  • What Katie would tell someone just starting out on this journey.




Katie got a lot of inspiration from Essentialism: The Disciplined Pursuit of Less

Puj Tub

Phillup Cup Kickstarter Campaign

Puj Nub

Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial

@pujbaby (IG)




 Want more? Check out more Lively Show episodes here.


This Post Has 33 Comments

  1. Another amazing episode, Jess! Soooo good and I think anyone can relate to this. You guys inspired me to schedule a night next week where I’m “taking the evening off.” Thanks for the constant inspiration. 🙂

  2. joanna

    I completely agree with all mentioned. I am not the person that does too much. I don’t overschedule or take on too much but it just shows up (mother of 3). I still have trouble with the question “so have you been busy?” I want to say ” not really” but don’t know my best answer .
    as for balance, Brooke from Slow Your Home says there is no balance but tilting. Life will tilt towards different things at different times. I like that.

    1. I love the idea of tilting, Joanna! Thank you so much for sharing.

      I’m glad you have found a schedule that works for you and your family that doesn’t leave you too busy also. That’s so encouraging. : )

  3. Sara Jane

    Great episode! I listen to the Lively Show on my morning commute. This show resonated with me because of her comments about sleep (me too!), weaving her values into her work (loved the story about her son’s music recital – very strong) and limiting technology. Jess, know that as a loyal listener I completely support you taking a break and always look forward to new shows.

    1. Thank you so much for this message and your support, Sara Jane!

      I’m so glad you enjoyed the show.

  4. Julia

    Wow! What a great episode! As a mother and a work at home artist I could relate on so many levels. Thanks for all your work Jess.

  5. Patty Palmer

    I was feeling a bit overworked this morning so I went on my regular beach walk a bit earlier than normal. As I listened to your podcast about being busy, I sat on the bluffs and watched a pod of whales swim by. Such a surreal, peaceful moment while listening to your delightful interview. Keep up the inspiration, Jess!

    1. That’s so amazing to hear, Patty!

      I can just imagine that view and how peaceful that must have felt. : )

  6. amy

    this was so great. first of all, i really enjoyed the conversational format. i love your regular interviews as well, but this felt much more natural and real.

    i’ve been wanting to start my own business for about a year and a half now, and i got pretty far on a business plan at first, but then i became paralyzed by fear and self-doubt and all of the terrible things that katie mentioned she also felt about herself – you’re not good enough, you can’t do this, etc. i also have such a strong belief in work/life balance, the idea of being an enterpreneur and always being so busy scares the life out of me. i know it will take a lot of work, and i’m okay with that, but i’m really struggling with figuring out how to make it work at a pace that i’m comfortable with and capable of. am i crazy to think that’s possible?

    1. That’s great to hear, Amy! I’ll keep that in mind. It’s always an interesting balance between guest and interviewer.

      I think my biggest suggestion, if you’d like to ease some of those fears, is to try writing out the fears and doing this exercise with them. If you try it, please let me know how it helps you!

  7. So strange, Sara! I’m not sure what changed… I’ll try to figure out what is going on. Thank you!

  8. Totally love your show – great guests great content!

    A teeny tiny suggestion: can you make the show notes open in a new window? This is the 3rd time I’ve lost my place today by clicking on something as it’s discussed and it reloads my window.


    1. Thanks for the suggestion, Andrea! Just last week someone mentioned it so we are doing this as best we can going forward (#73 and beyond) but previous episodes weren’t made this way. One tip: try listening through iTunes on the desktop, tablet, or phone to avoid this on podcast archives before ep 73. : ) You can get to it by clicking the gold bar on each episode that says subscribe to iTunes.

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