TLS#75: The Paradox of Money, Time, & Freedom with Mimi Ikonn (Luxy Hair)


Today on The Lively Show I’m talking with Mimi Ikonn, a co-founder of Luxy Hair and YouTube sensation.

I was introduced to Mimi through her husband’s co-author of The Five Minute Journal, UJ Ramdas (who was on the show last December).

Since my introduction to Mimi, I’ve become a huge fan of her helpful style videos and positive message.

In the show, we’ll be diving into the incredible journey filled with ups, downs, and hard work that has led Mimi to the inspiring, world-traveling life she now leads.

This episode is perfect for anyone looking to hear an inspiring story of someone with humble beginnings who wasn’t afraid to go after what she wanted throughout her life – and the unexpected lessons she learned going from working two full-time jobs to help support her family, to having all the time, freedom, and money she wanted. 








  • What made Mimi want to move from Baku, Azerbaijan to Canada when she was 15.
  • Why she decided to quit college after her first year.
  • How Mimi helped support her family by working two full time jobs.
  • Why she doesn’t worry about failure or making mistakes.
  • What led Mimi and Alex to start Luxy Hair and why they decided to shift their career focus from selling services to selling products.
  • Why Mimi fell into depression when she got all the time, money, and freedom she wanted.
  • How she discovered that purpose, not success, is what leads to happiness.
  • Why Mimi believes that routine and working with other people are vital for happiness.
  • How a 10 day silent meditation retreat helped her discover her own purpose.
  • What Mimi would tell someone just starting out on this journey.




The Five Minute Journal

Luxy Hair


Judy Inc

Mimi’s Cookbook: Healthy and Delicious 

Vipassana Meditation

The 4-Hour Workweek

Total Recall







This Post Has 27 Comments

  1. Carrie Corrigan

    I’m only seeing last week’s episode with Jessica Turner. 🙁

    1. Carrie, where are you taking a look for it?

      It should be showing up in iTunes properly and at the top of this post in the coral band (for some reason Stitcher keeps messing our feed up there on android, so it’s not showing up there and they haven’t gotten back to me about fixing it yet – frustrating!)

    2. I just checked iTunes and I can see it right now on the phone app, but the desktop app isn’t updating yet… weird! Hopefully that shows up soon.


    I absolutely love her YouTube channel and cannot wait to listen to this!

    1. : ) I’m a huge fan of her channel, too! I love her seasons/colors videos so much in particular. Did you watch those yet?

      If so, what “season” are you? (I’m a cool summer.)

  3. Lizelly

    What a great ‘listen’! It’s so refreshing to hear someone admit the lifestyle so many of us aspire to (4-hr work wk in her case) did not work out for her.

    Building out my own business, and going through so many ups and downs while trying to figure out how to have more joy than rough streaks in life, I look forward to seeing how I’ll be/react when I get to the point I’m reaching towards. Will I like it, or will I want to return to the ‘old grind’ like Mimi did? Hmmmm, interesting indeed. Thanks Jess.

    1. I’m so glad you enjoyed Mimi’s story, Lizelly.

      It’s so true, the place we want to go, if going for the wrong reasons, can leave us feeling less fulfilled than we imagine. I hope you find your Values that help you find that joy and fulfillment every step along your journey. : )

  4. Just listened to this amazing interview and am feeling very grounded. I had not known of Mimi before, but she has a great perspective and an inherent enlightenment about her. This was such an uplifing listen. Thanks yet again!

    1. I’m so glad you enjoyed hearing Mimi’s story. : ) I agree that Mimi has this aura of wisdom, too. So true.

      I hope you have a great day!

  5. Sara

    Thank you so much Jess! Excellent interview! I love her perspective on trying and failure and loved your follow-up to her comment on fear and excitement. You pulled out some great quotes here! What is your take on the 4 hour work week Jess?

    1. I’m glad you enjoyed the episode, Sara!

      As for The 4 Hour Work Week… I’m not sure that I have any specific thoughts other than I loved a lot of parts about it and applied those to my life. Fear setting is a great example, and 80/20 with business are great examples. With all books I may not love/agree everything (not that I didn’t specifically like anything about this book), but I take what’s useful and leave the rest. : )

  6. This was fantastic! While I am not into extensions, I LOVED HEARING MIMI’S STORY. She is so well-spoken and fascinating. Thank you, Jess, for these amazing inside looks into successful and interesting people’s lives!

  7. JillGG

    Oh boy! I listened to episode 78 with Hilary Rushford and then to this one and they were the one-two punch I REALLY needed to hear right now. With episode 28 I really loved the analogy of growing the bush then pruning the bush. I grew, grew, grew for the first 5 years of my blogging career, then I had to prune, prune, prune due to feeling overworked for the amount of money I was earning. BUT these past two years AFTER I have done the pruning have been hard in a new way. I really resonated with Mimi’s feelings of depression and lack of purpose. Now that my business is “pruned” a lot of the “hustle” is gone and like Mimi I have tendencies to be a workaholic. So I have felt a little deflated lately… even though the blog is successful, earnings are successful and growth is happening in an organic way. I am definitely searching for “what’s next” with my business and myself to avoid some of the pitfalls of when your business goes on autopilot. It’s such a hard balance. I am so thankful to Mimi for her honesty… depression is hard to admit to people and depression when everything is going right is an even trickier situation. These words were definitely ones I needed to hear so I know I am not alone!

    1. That’s awesome to hear, Jill! I am glad Mimi and Hilary’s shows were able to help you feel less alone where you are in your life + career right now. I can say as a longtime reader of your blog, I still enjoy it just as much as ever with the changes you’ve shared recently. : )

  8. lauren

    I wasn’t familiar with Mimi Ikonn before this episode, but I LOVED this one. I’ve listened to all of your shows and this was definitely one of my favorites along with the Making Money online series. I now follow Mimi on Instagram and love her positivity! Thanks for sharing such interesting people with us 🙂

    1. I’m so glad you enjoyed hearing more about Mimi so much! I am also pumped you’re following her IG account, too. If you like her IG, I’d definitely try her Youtube channel as well. : )

  9. Victoria B

    I am just going through your older episodes from the podcast and listened to this one this morning. I think it’s been my favorite one yet! Mimi was so interesting and thought-provoking. I have started following her on Instagram and would love to check out her youtube channel, but I find it so hard to watch online videos since I can’t at work or on my drive to/from work.

    1. Jess Lively

      Yay! I’m so glad you enjoyed it, Victoria. I hope you get a chance to sometime catch her videos, they are so good, too. But I understand the difficulty of watching vs. listening.

      You might also enjoy Myleik Teele, who came on right before or after Mimi on the show- another amazing woman with a strong mind and inspiring story. : )

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