Three years ago today, I started MML.
January 19th, 2009.
It’s hard to really wrap my head around. When I started the blog (back on Blogger) I had no intention of anyone ever reading what I wrote. I was using it as a way to create a book proposal called Makeunder Your Life and was about exfoliating stuff in the home.
I was dumbfounded.
I mean, I was just sitting in my own corner of the blog world writing a blog for a book proposal and Anne, someone I looked up to and admired, commented on what I had to say!?!?
After wiping the tears of joy from my face, I had a massive realization:
I was trying to help people simplify their lives, and I didn’t need a book proposal to do it.
I just needed a blog.
From that moment on I spent hours upon hours reading about blogging, learning how to make my blog better, and focusing on making better posts and photos.
I also reached out to bloggers who were just starting out, like myself. I became friends with people near and far. Eventually I started having wine dates with a few of my close blog friends like Crystal, Alaina, and Danielle. I went to blogger meet ups every now and then.
And more than anything, I spent a lot of time blogging and talking with bloggers and readers online.
At times, half my day would revolve around crafting a post, editing photos, answering blog emails, reading blogs, commenting, Tweeting, and preparing my content for the next day.
I was on cloud nine.
I went from wanting to help people design lives with intention to actually doing it.
Of course it goes without saying that because I worked for myself and started focusing on selling online more than via wholesale. Which gave me ample room in my day to juggle Jess LC and MML. After all, I designed my life with the intention of letting my day job (Jess LC) fuel my purpose, helping people design lives with intention.
Though I didn’t have much money (I moved to Chicago in 2007 with $750 in savings) and my company was very young, I was over the moon excited to be suddenly making an impact far sooner than I had ever hoped.
For a while, I was obsessed over blog traffic and watched as the numbers grew – sometimes quickly and sometimes painstakingly slowly. Now, I just go back to the numbers when advertisers ask for those stats. My focus these days is on making an impact, not looking at graphs.
Eventually, I outgrew my Blogger layout, and upgraded to WordPress.org. Though I love the layout and functionality that I have, I know that it wasn’t essential to my blog’s success given the amazing new Blogger designers out there like Danielle.
As the years pass, I watch my friends do amazing things with their blogs. Crystal and Anne launched Rue, Alaina and Danielle are releasing The Every Girl next month, Kendi is taking over the world (I kid), Liz is launching her wardrobe consulting, and Cathy is gaining momentum. I’ve also noticed in 2012 that many bloggers have stepped up their game and are producing incredible content that blows me away.
And though it’s easy to look at these amazing women and think that they have it all together and “know what they are doing” – I can assure you from my own life and knowledge of my friends struggles, no one really knows what they are doing. At least not when they start out. Blogging itself is a new field and the people doing it don’t have much precedent or mentorship.
Each one of those people took risks, devoted insane hours to their sites, and never stopped trying to make their content better. So though luck in all areas of life can help, it does not sustain success in blogging. Content does.
Which brings me to today. Though I’m three years into this journey, I am still just as devoted to refining my content as I was when I began. I want to continue to fulfill my purpose in deeper ways.
And while I may not be sure what the future holds for MML, Jess LC, or myself, I know that regardless of what else happens each Monday, Tuesday, Wednesday, Thursday, or Friday, as long as I’ve tried to help people design a life with intention here on MML, I did something good.
So thank you for reading and making my dreams come true.