I can’t believe that I’ve been reporting for 2 months already.Â Where did the time go?Â (actually what I’m really saying is, should I be farther along??!)Â It’s funny because when I first found out I would be doing the Dream Reports, I was so excited about the chance to be accountable.Â Here it was…my opportunity to actually be accountable to someone other than myself for getting my store started.Â And I was hopeful that maybe I could help others by just sharing my journey.
What I didn’t expect and what has really AMAZED me is the incredible advice and ideas you share with me, as well as, the support I feel from you…it’s humbling.Â I had always dreamed of there being some sort of forum for those of us starting a business in a similar industry…a sharing of ideas, advice and support.Â And I can’t believe that’s what has happened!Â So for those of you reading, please make sure to read the comments.Â The insight and advice shared by readers is amazing…I mean, you guys wrote my elevator pitch for me!!Â Something that has been my nemesis for awhile now…you guys were able to actually do it (apparently we have some very talented people in the mix who should be copywriters!)
Thanks to you guys, I have the start to a wonderful elevator pitch:Â (special thanks Leigh, Brigitte & Emma Jo!!)
I’m thinking that’s pretty darn good…what do you think?Â Of course, you know who – the perfectionist me – wants to keep tweaking this.Â (should I use “home dÃ©cor”?Â should I use “fresh, stylish, playful”? or whimsical?)Â I’m going to try fighting back by not making changes to it right now until I work more on the branding.Â This, right now, is my pitch.Â I need to get used to saying it – but, this is where it becomes troublesome.Â Because I wouldn’t necessarily say the above pitch word for word…I need to make it sound more conversational.Â I’m thinking that the more I keep saying it the easier it will be to make it conversational.Â But I know that the more I keep tweaking it, the more I end up going back to stammering through my pitch!Â This is another important “note to self”:Â things are not written in stone, they can always be changed.Â I seem to have this mindset that once I have my pitch, or logo or products, that these can never be altered.Â And that’s just not true…as a store just starting out, I may find that my customers are flocking towards one type of product over another.Â So, right there I need to be able to roll with the punches and change inventory as needed.Â I guess it’s a good thing that I’m learning this now!!
And you know what else is interesting to me about doing these posts?Â I can tell on a weekly basis if it’s a good week (i.e., lots of action and moving forward) or a bad week (i.e., lots of worry, doubt and the occasional pity party!)Â I think it’s something that I have to get used to as a fledgling entrepreneur.Â (because honestly sometimes the switch from good to bad happens daily!)Â But I think the more I get used to taking action NO MATTER WHAT, the more it leads to a good week or day.Â Because really, even if it wasn’t perfect, it was still a step forward.Â I can’t learn from my mistakes…if I never put myself out there to make any!Â (of course, the perfectionist in me is screaming right now “just don’t make any mistakes”Â sigh, isn’t there a button I can use to quiet her?)
It’s hard to admit, but this week started with a bit of a meltdown – I let stress get the best of me until I hit my breaking point.Â I was feeling overwhelmed by all the things that need to be done, not to mention, the constant wondering if I can actually do this – can I start an online store that people will enjoy and want to shop?Â I started counting the days until my vacation next week (ever feel that need to runaway as if that will solve all your problems?!) when it dawned on me.
One year ago, I took my last vacation – we were in Australia when I decided to once and for all dive head first into opening my boutique.Â One year ago, I was researching tea cafes because I wanted to open something I felt would be successful…but it wasn’t something I was passionate about.Â One year ago, I hadn’t even started blogging yet.Â One year ago, I didn’t have my LLC, my tax ID# or a good start on what the concept would be for my store.Â And one year ago, I didn’t have my elevator pitch!!
Usually vacation for me is a time to dream…I can dream about escaping my work and doing something I’m passionate about.Â That every morning I could wake up and actually want to go to work.Â And then as the vacation winds down, the dread starts creeping in.Â The dread of going back to the “real world” and back to a job that makes me miserable.Â This is the first time though that I feel like I won’t dread coming back…because I’m actually working towards my dream!Â I think I’ll even be excited to come back and continue working on getting my store up and running…that’s a new feeling for me!Â Which to me symbolizes that I must be passionate about this – because I’d take vacation any day : ).
So as I’ve been looking back, I realized that I made some huge strides in the past year and should give myself props for that.Â I think it can be so hard to pat ourselves on the back – there’s always a feeling that it’s not good enough.Â But it’s amazing how looking back really can show you all that you’ve accomplished.Â I think I had forgotten that a year ago I was nowhere near ready to open a store…it was just a far off dream.Â I didn’t even know the first thing about being online!
Phew, lots of thoughts in my head this week – especially since I’m on vacation next week (we’re heading to the Florida Keys!!)Â I would love to know what you think about the elevator pitch.Â Does it sound enticing enough?Â Have you ever had to take your pitch and make it conversational?Â Any tips?