Hi everyone!Â I’m starting with a bang – I got the logo designs!!Â It was like Christmas morning when I opened that email to see the first round of logos.Â All the ideas and possibilities!Â Oh.My.God…all the ideas and possibilities!Â I truly had no idea how difficult this would end up being.Â And I wish right now that I was handling things more gracefully.Â I don’t know if it’s the realization that I’m actually doing this or that I’m getting closer and closer to opening the store or that it’s now decision time….but I’m now at a level 10 freak out!Â For awhile, I was just barely keeping up with my to-do list.Â Now that I’m down to about 6-7 weeks until opening, I am 100% completely & utterly swamped – and since it doesn’t look like my magic genie is about to show up anytime soon, I’m not sure how I’m going to get everything done.Â How is it possible that my to-do list is growing?Â And even worse?Â A new fear has crept up on me…the fear of expectation.
It’s been so wonderful to feel the support from everyone and know that you’re behind me.Â At the same time when I see “can’t wait to see your logo” or “can’t wait to start shopping”, although it completely warms my heart, in creep the doubts…what ARE people expecting?Â What if my store doesn’t meet these expectations?Â Will they be disappointed?Â And that even goes for something as simple as my logo – what are people expecting?
This all came about because I’m starting to phase from the planning stage to the decision making stage.Â I can plan for the logo all I want – but at some point I need to actually have one.Â (and apparently it’s best practice to only have one logo) But you can’t ask an indecisive perfectionist to decide on something like this!!Â There should be rules against this.Â My logo designer gave me wonderful ideas – about 7 different logos in different variations for the first round.Â I had to somehow narrow down the logos from 27 different ideas/variations.Â What?Â To be honest, I was able to nix about 7 of them right away – they just weren’t me. But the other 20?Â Such great ideas!Â But which one is one sydney road?Â Which one is me?Â And which one would people like?Â See – expectations!
At this point, I think my poor logo designer is wondering what she signed up for – I’m starting to wonder if I’m the bridezilla of logos!!Â She has been unbelievably patient and understanding as I’ve gone back and forth between logos.Â Out of the first round logo ideas – I only narrowed it down to 4!Â I kept asking myself – what is my gut saying?Â Well, apparently my gut has gone on vacation because I’m not receiving any kind of help there.Â Here’s my gut reaction…”I like all these logos.”Â Not very helpful.Â So my logo designer took the 4 ideas and then sent me variations on those…with color.Â You mean now I have to decide on color too?Â And the font??Â The second round was worse than the first – there’s so many possibilities!!Â I had given her ideas for colors – yellow, chocolate brown, grey, navy blue, light blue.Â Except we all know that each color has a bazillion hues – it’s like picking paint for your walls (don’t even get me started on how difficult that is for me!)
I was able to narrow it down to 2 different and distinct logo ideas.Â She came back with some variations on those and thenÂ it became time to pick just one.Â 50/50 – which one??Â How do I possibly decide?Â And this of course has now become wrapped up in me being able to decide everything else.Â Because at the same time I’m working on the logo, I’m also having to make decisions on products for the store.Â No more dreaming and putting images together of all the possible products I can have for the store – now I have to dig deep and say “yay” or “nay” to not only artists but individual products.Â If a designer has 10 different pillow designs – do I get all 10 or pick out a few designs?Â That’s what I’m in the midst of figuring out.
Let’s face it – I’m in decision overload.Â Think a Magic 8 ball could help me?Â Somehow I think I’d just keep getting the answer “ask again later”!Â And of course I’m wondering…what do people want to see in my store?Â What will they like?Â Those great expectations again!!Â I’m realizing that when you’re just starting out, it’s part research, part up in the air.Â So until I know my customer more, I have to go with items I love.Â It has to start with me.Â I’m using that as my filter right now.Â Does it pass the “I’d buy it” test?Â That’s part of what my store is offering…my “eye” so to speak, my ability to curate and select items that work well together.
If only I could use that for my logo!Â I think what has made this task harder is that it’s not just the logo I’m deciding on – it’s really about deciding on the whole look – colors, fonts & shapes which will be used not only on the logo but also on the website and packaging.Â I just today got my 3rd round of logo and business card ideas.Â And, you know what?Â I’m finally starting to see it!Â Doesn’t mean I’ve decided – but I’m one step closer.Â In fact by the time you read this – I should have my logo!Â Next up – deciding on designers & products.Â Anyone have any good strategies for decision making?