I’m finally coming out of vacation mode and getting back into the real world.Â It was a struggle…my mind has wanted to stay back on the beach, sipping drinks and reading!Â But once I started getting back into the groove, I realized how much I missed blogging and working on my store.Â And the more I work on my store, the more annoyed I get that my day job takes time away from it.Â I can’t wait for the day that I can devote 100% of my time and energy to my store.Â It’s hard to split my focus right now when my heart and head are with my dream of opening my store.Â Okay, enough venting…on to what I’ve been up to!
First of all, I have to go back to before vacation.Â It was a couple of days before I left that I had my last phone conversation with the biz consultant.Â She suggested, as a way to clarify my idea and concept, coming up with statements about One Sydney Road that will help me define what this place is (especially since the store name denotes an address!) and who would shop here.Â She suggested just starting with things I enjoy doing since I would consider myself a customer!Â I didn’t end up working on it though until after vacation when a friend of mine (who is like my pseudo life coach!), upon hearing that I hadn’t done this yet, forced me to write down a list of things I like right then and there.Â Sheesh, talk about much needed tough love!Â And of course once I wrote these statements down, the picture became much clearer of what my store would be like.Â Very exciting!!Â The statements are nothing fancy…that can come later.Â Right now it’s just a list.Â (see pic for some of the things I listed…what do you think?)
And then it was on to one of the biggie’s on the giant to-do list….picking a logo & web designer.
I’ve had “pick logo & web designer” on my to-do list for months and months now.Â At first, it was understandable that I hadn’t done it yet.Â I needed to understand what my store was going to be, what it was going to sell and who it would sell to before I could think about a logo being created for it.Â Well, over the past month or two, I’ve really started to hone in on what the store will be like and now that I have my list of statements, it’s even further defined.Â But everyday I get to the item on my to-do list that says “pick logo & web designer”, I just move it to the next day, and then the next day, and then the…well, I’m starting to run out of days to move it to!
So obviously something has been holding me back from doing this.Â And I think it’s a combination of things.Â First of all, I’m a planner and a researcher (I’m sure you’ve already noticed this!)Â So I’ve spent time looking into designers that I like and/or emailing them for information on their services.Â (let’s just say that I have a spreadsheet titled “web/logo designers” that has over 35 people listed…I’m thinking that’s got to be enough to pick from, right?!)Â There’s a good side to this in that I don’t rush into things and I like to make an informed decision.Â But the down side is that once I do my research…I feel like I need to keep doing more instead of stopping and making a decision.Â So why am I not making a decision from this list of designers?Â Hmm…
First of all, they’re all really great.Â It’s hard to pick from one great graphic designer to the next.Â Secondly, I’m a bit confused on how the logo/identity/branding process works and who really comes up with the idea…me?Â the logo designer?Â Â the web designer?Â I hate not knowing things like this…so it makes me avoid them like the plague.Â I get that the logo designer will help me create my identity and logo…but how does this then transfer to the web design since that would be a different person?Â Not to mention that logo and web design can be very pricey.Â Since I’m going to only be online, I feel that it’s a worthwhile investment but it’s still a bit nerve-wracking to plunk down that kind of money before having any sort of sales!
And lastly, let’s not forget the perfectionist part of me that wants to make sure I get this absolutely right…because of course the logo could never be changed, right?Â See even I can see how silly that sounds!
“Decide to make a decision about the web/graphic designers soon, it is a hard call, so go with your gut.Â Waiting too long is just delaying something that will happen now or in two weeks – either way, the result will probably be the same.Â So sitting on it too long is just wasting time before October.”
(reference jess’s getting off our butt’s post!!!!)
So, so true!!Â And exactly the push that I needed to get me moving…it put it in perspective for me that this decision has to be made if I want to move forward with the store.Â Putting this decision off just delays my dream further.Â And really it’s just a matter of getting a few more questions answered and then going with my gut at this point (something I have a hard time doing).Â I can only imagine too how nice it’ll be to not have this decision looming over me.Â Once the logo and web design is in the works, I can finally focus on other things!!Â Finally, lightning struck…why not reach out for some help on narrowing down my list?Â I shot a quick email to the biz consultant to see if she had any ideas/advice on the people I had picked out.Â And would you believe that she actually did?Â Ha ha. (Seriously, why can’t I remember to reach out for help more!)Â So, I was able to narrow down my choices…and hopefully by next week I’ll be able to say that my logo and/or web design is in process!!Â Sigh…decision time!
Btw…thanks for following my journey and for taking the time to send me links to articles you come across that you think I might enjoy.Â They’ve been very helpful!!Â I can’t tell you what your support means to me!