when to promote yourself if you are self-employed


When it comes to running our own businesses, it’s easy to feel like we’re always beginners. Each new project, product, or venture brings with it a whole new learning curve and set of responsibilities.

It’s part of the game that makes things interesting, challenging, risky, and rewarding.

In my own business, I’m on my third career change in six years. After building a lifestyle brand with Jess LC, I switched gears to business consulting and business products. Twelve months later, I’m now shifting focus from business to the personal growth world (with a dash of design, as seen above).

Closing established brands, products, and client bases for the next chapter is exciting – and at times rather isolating.

Lately, I have been thinking about this new chapter and now realize that these kinds of shifts are not about “starting over.”

They’re promotions.

I’m not on Level One all over again, I’m on Level Three.

Just because we still have a lot to learn doesn’t mean that we’re not further in our careers and purposes than ever before.

This type of promotion isn’t about a raise or a corner office. It’s about a shift in consciousness within our careers.  

I believe it’s time for us to start viewing our growth and evolution from a bigger perspective.

Whenever we move towards a more authentic version of our purpose – by expanding our established businesses, launching brand new ones, accepting amazing job offers, or raising our children full-time – we are entitled to honor these evolutions as promotions.

Because looking through the lens of our legacy… they are.


May something wonderful happen to you today,




Thinking about doing The Intention Sessions with me? 

I hit a tipping point with feeling overwhelmed in my work life and as a result was suffering my personal and interpersonal life.

Thanks to Jess, I was able to have the insight and clarity I needed to figure out the how and why and take back control of my life. To keep myself accountable I wrote a contract to make myself and shared my experience and goals with others.

Through Jess and living and working with intention, I was able to make the changes I needed to and take the steps necessary to tip back in the right direction. I truly believe it wouldn’t have been possible with out her guidance and advice. Through not only our intention sessions but through the “Wish I Knew” book and blog.

And for that I am forever grateful.

Sadie Cornelius, SadieKCornelius.com



Reader Spotlight 

My fashion philosophy is that a woman should never leave accessories as an afterthought. Whether it’s helping you find the perfect accent to your existing wardrobe or providing ideas for just the right gift; I love making busy women’s lives a little easier!

Natalie Morrow, Stansberry

This Post Has 0 Comments

  1. Ashlee Thurlow

    Love this so much Jess! I’ve definitely felt like I’m ‘starting over’ especially with the recent rebrand & slight change in direction, but truly you’re never fully starting from scratch because you’re already learnt so much and gained so much (if we choose to see it that way.)

    1. Jess Lively

      So true! It is an interesting to transition. Especially after a few different times. In some ways it gets easier, and others it’s harder – depending on what you are actually working on at the moment.

      I’m happy to hear you are taking what you learned and building on it in your own career!

  2. lauren

    That’s what so great about being self-employed – the ability to draw on past experiences. Sometimes a project or venture seems completely random, but I am always surprised by how those experiences have proved to be quite useful later on! A change isn’t a failure (which I am always reminding myself of 🙂

    1. Jess Lively

      For sure!

      I also agree about the failure part (though I wasn’t referring to change as a failure in this post, it’s a great point)- a change is never a failure if you are choosing to do something different with intention. : )

  3. Eva Mijes

    Hi Jess! I saw this post (see below) yesterday and the part that stayed with me is that “life is cumulative”.


    When ever a change comes my way, since I am employed by “the man” it is almost never a self chosen change, I always try to remember that I am not starting from zero. My 6 yrs of experience HAVE TO COUNT for SOMETHING! Even, though sometimes it feels like we are at zero (new system, new project), it is important to remember that’s not the reality. Also, in my personal life, I have had many “Day 1s” in my work out regimen, but I also try to tell myself no, it is not Day 1, you are stronger than that very first Day 1, even if you haven’t worked out in a month.
    This is a nice reminder. Thanks!

    1. Jess Lively

      Thank you for sharing the HONY link! I just heard about that site/book yesterday but hadn’t seen it. I can tell it must be powerful (and addicting)!

      Also, I totally agree with you- a beginners mindset is great, but it doesn’t mean we haven’t come a long way overall. : )

      1. Eva Mijes

        I follow HONY on FB, that’s where I see the pics. That’s my compromise vs spending hrs on the site 🙂 Right now, the book is 50% off on amazon.

  4. Taylor Ridling

    Thanks for this! I feel a lot like by expanding my ideas of what my business should be that I’m “changing careers”, but ultimately I’m bringing all of my past experience and (the most important and steadfast part:) me to each new iteration.

    I also really like the idea that being a full-time parent could even be a promotion. If I’d worked to the point where that was an option, I’d definitely consider that a “promotion” in my life.

    1. Jess Lively

      Exactly! In my particular case with what I’m working on, there is a lot of unknowns as much as I’ve had a lot of experience in my career and life leading me to this project. But you said it perfectly, the most important and steadfast part follows you with each new iteration.


      And yes, if the choice is intentional and positive any decision is a promotion. We aren’t necessarily just beings who grow careers. We grow lives.

  5. Kimberly Anne

    Thank you for speaking to the point that you may feel like you are always a beginner when speaking about entrepreneurship. I feel like I can never get ahead of the curve with an online business! But, I know that’s the way it is. Everything changes so fast. I am in the midst of trying to build and create solid content on my site, and then move to offering services by mid 2014. I love reading your posts on business insight.

    1. Jess Lively

      Thanks, Kimberly! I totally hear you on how things are changing. I’m not sure if you’ve heard of GaryVaynerchuk.com, but I would check out his speeches and interviews (he had a great one on ChaseJarvis.com this week). He talks a lot about how fast things change online and what is coming next. I also just got his new book, “Jab, Jab, Jab, Right Hook” which is about social media and marketing – though I haven’t read it yet, I have a gut feeling it would be a good buy for you in this new phase. : )

        1. Jess Lively

          Yes! I saw that one recently, too. He’s such a great guy. He has a lot of keynotes on his site you can watch from many years (in case you want any more Gary Vee ; ) ).

      1. Kimberly Anne

        You always have the best books and resources to check out! I need to make an excel spreadsheet or Pinterest board just for your recommendations! 🙂

Leave a Reply