But the truth is, I really wanted to launch today.
In fact, I really wanted to launch the first week of September. But it didn’t happen. And for a while that bothered me quite a bit. I’ve been working on these collections since April and June. Each seemed easy at the onset and were slated to be completed over a month ago.
But life didn’t turn out that way. And since so much of the delays resulted in making the products better, I was understanding of many of the setbacks.
However, now that I am down to the wire, of being thisclose to launching, I was seriously bummed yesterday when I decided to hold off another week.
It’s an age old question: when do you just launch and get it out there, and when do you hold back and wait just a little bit longer?
Many people are not doing what they want to do because they are afraid of trying, failing, or not doing it perfectly. This perpetual delay often causes their dreams to remain theoretical. As Seth Godin says, you gotta ship.
I, on the other hand, am not that way. I realize that as much as I want things to be absolutely p-e-r-f-e-c-t, that goal is impossible, and I work to ship and go forward improving along the way. And yesterday I was tempted to barrel ahead with the launch simply because I am so darn sick of waiting to share with you all what I’ve been working on.
But after a lot of thinking, I decided to wait.
I thought about the pros and cons of rushing the launch this week versus waiting until next Monday. We could have launched if I worked around the clock last night on all of the product pages, lookbooks, inventory, and marketing. We could have had the products available for pre-order to ship next Monday. It could have gotten more buzz simply because it was out an extra week longer than it would be otherwise.
Yet, I held off. I decided to value a more steady, quality approach to the last minute details and the ability to ship orders the same day we launch the collections. I decided to tie up loose ends before sharing it with the world. Though it still won’t mean there will be a perfect launch, it will be more excellent.
And most importantly of all, it will still be launched. Period.Â
So though I know this isn’t an Earth-shattering post or revelation, I do think it’s important to think about the balance between shipping vs. not shipping, and shipping well.