Where You’ve Come From
In the meantime, I’d like to share something I’ve been thinking about a lot: what I know now. I’ve now been growing my jewelry business for twelve years (3+ years full-time). It’s been such a long, long road. And when I think about the business and where it is now three years after my move to Chicago, I am sometimes a bit frustrated. It’s not as far along as I’d like. I sometimes think, “why isn’t this better and bigger?” Why did it take me over three years to just get this far? Knowing what I know now, it is frustrating that I wasn’t able to grow quicker, better, faster.
But the truth is, I only know what I know now because I tried and kept doing new things for three plus years. I didn’t know back in 2007 that I needed to re-brand and re-design. I didn’t know the same people, connections, and short cuts I know now. And I have to trust that I did the very best with the knowledge that I had at that point in time. So when I think about how the business is doing, I need to reflect on how far it’s come, not what I could accomplish if I started from scratch tomorrow. I think I could do what I’ve done in the past three years in just three months. But that’s what experience is all about.
So to honor my business history, I’m sharing a glimpse into my growth of Jess LC through the packaging from the last five years. It really demonstrates that we can’t beat ourselves up for taking such a long time to get better, but just laugh at the past and keep moving forward.
Jess LC Circa 2005
Oh boy. Isn’t this a stunner. Those rhinestones crack me up each time I see this picture. I don’t know what I was thinking back in college. But I’m pretty sure I thought it was a great ‘visual effect.’
Jess LC Circa 2007
Okay, I’ll admit, there is nothing actually “wrong” with this packaging, it just isn’t to our taste or branding at this point in time.
Jess LC Circa 2009
These labels went on white patent bags with black grosgrain ribbon. Not bad by any means, just a bit dated.
Jess LC Circa 2010
Ah, these boxes make me smile each time I see them. Packaging these puppies is so much fun because I love the shapes, colors, and the icy blue tissue that goes inside. This reflects what I’m all about right now.
And the stud boxes are too cute for words. Love.