where you’ve come from

Where You’ve Come From

In the meantime, I’d like to share something I’ve been thinking about a lot: what I know now. I’ve now been growing my jewelry business for twelve years (3+ years full-time). It’s been such a long, long road. And when I think about the business and where it is now three years after my move to Chicago, I am sometimes a bit frustrated. It’s not as far along as I’d like. I sometimes think, “why isn’t this better and bigger?” Why did it take me over three years to just get this far? Knowing what I know now, it is frustrating that I wasn’t able to grow quicker, better, faster.

But the truth is, I only know what I know now because I tried and kept doing new things for three plus years. I didn’t know back in 2007 that I needed to re-brand and re-design. I didn’t know the same people, connections, and short cuts I know now. And I have to trust that I did the very best with the knowledge that I had at that point in time. So when I think about how the business is doing, I need to reflect on how far it’s come, not what I could accomplish if I started from scratch tomorrow. I think I could do what I’ve done in the past three years in just three months. But that’s what experience is all about.

So to honor my business history, I’m sharing a glimpse into my growth of Jess LC through the packaging from the last five years. It really demonstrates that we can’t beat ourselves up for taking such a long time to get better, but just laugh at the past and keep moving forward.

Jess LC Circa 2005

Oh boy. Isn’t this a stunner. Those rhinestones crack me up each time I see this picture. I don’t know what I was thinking back in college. But I’m pretty sure I thought it was a great ‘visual effect.’

Jess LC Circa 2007

Okay, I’ll admit, there is nothing actually “wrong” with this packaging, it just isn’t to our taste or branding at this point in time.

Jess LC Circa 2009

These labels went on white patent bags with black grosgrain ribbon. Not bad by any means, just a bit dated.

Jess LC Circa 2010

Ah, these boxes make me smile each time I see them. Packaging these puppies is so much fun because I love the shapes, colors, and the icy blue tissue that goes inside. This reflects what I’m all about right now.

And the stud boxes are too cute for words. Love.

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  1. Thanks for sharing this! It’s interesting to see an evolution of a business (IMO at least 🙂 I love MML and can’t believe I just discovered it a couple weeks ago! I’ve always had an entrepreneurial bug, but I’m still in the “feeling around in the dark” stage. This blog offers really great advice and insight, along with other women to use as role models. Thank you again, and keep up the GREAT work!


  2. You have come such a long way! And I totally agree- while I’m sure in 3 years I may cringe when I see what I’m doing now, I can only concentrate on doing my very best *right now* and learning as I go.

  3. Alina

    I really enjoyed reading this. Honestly though, 2007 and beyond are all good, as you admit. It takes time to get from good to amazing. I think you should give yourself mad props because it ONLY took you three years.

  4. Gina

    I have been growing my business for a year and have already seen many changes. I love looing back and seeing my progress and I am happy with where I am at now.

    It is normal to progress. All successful companies re-brand or re-vamp their look. It helps them to stay current.

    Your current packaging is perfect, but in a few years you might be ready for another change :).

  5. That is so cool that you’ve documented it to see the change in your business from a graphic and packaging standpoint. Not to mention that I’m sure your sales, blog and staff (two assistants!) have all grown with those changes as well. ANd I do adore the current branding.

  6. That’s awesome to see…thanks for sharing! You’ve come so far…more than you think!

  7. So cool to see the progression! I LOVE your current branding and packaging, very chic. But even though you look back and laugh a little at what you started with, I totally believe you wouldn’t have the sleek look you have now without that progression, you know? It’s all part of learning!

  8. Suze

    This post really made me think (and smile with you)!
    Such an evolution! And sometimes feels good to think that even the most successful were not perfect at the beginning…

  9. Nathifa

    Thanks for sharing Jess! This was so needed! This is exactly where I am right now. I know I am not where I want to be, but you’re right. You learn as you go…and I have learned a lot on this journey…so thanks for the reminder to take it easy sometimes. :O)

  10. Great post. That is what I love about owning a small business (which I don’t … yet) – progress that you do and the satisfaction coming out of it.

  11. I feel exactly the same way about my business…I’ve learned to accept my rate of progress, too :-).

    I love packaging…it’s one of my favorite aspects of my business. Your new logo/packaging is modern, minimal + fabulous! 🙂

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