WILW: how to use social media (the right way)


Tomorrow I have a new tip/clip from the Connect with People chapter of the Business with Intention Workshop At Home.

In this advice-packed video chapter (which totals 40 minutes), I talk with Alaina Kaczmarski and Danielle Moss, founders of TheEverygirl.com about marketing and social media.

These ladies were marketing pros when it came to launching their popular Gen Y website, which has been consistently ranked in Forbes’ top sites for women since they launched, so I knew I wanted to pick their brains for this Workshop At Home chapter.

In tomorrow’s clip, we discuss an important question to consider when using social media: how are you going to help people with your social media strategy? Jump below to sign up to get the WILW email.


Feedback on the Workshop At Home

By the way, the feedback from the very first Workshop At Home participants is coming in!

I could not be more excited to see how this workshop is helping real-life business owners make the intentional decisions they need to grow or launch their businesses.

Here’s what people are saying:


“Business With Intention Workshop at Home was like a trip through Candy Land but sweeter!

Jess and her panel of expertly chosen entrepreneurs guided me through the forest of ambiguity into clarity with the purpose equation. I learned step by step how to articulate my vision into words and think practically about expectations not just for myself but also for my intended audience.  As a result, I have a lot of work to do!

Each video and workbook exercise was a step down a magical path toward business sensibility. The breadth of topics covered is thorough; the questions are thought-provoking, and the entire series is simply brilliant!

I now have tactical tools to help me reach my goals. Jess has created a roadmap I can use for my blog, a business or any future adventure.”

– Lizzy, Kitchen Nomad

“I attended a live Business with Intention Workshop in the first month of taking my business full-time, and it was instrumental in building the foundation for my business. It’s difficult to translate a live workshop experience into something you can work through at home, but Jess has done just that!

The Business with Intention Workshop at Home covers everything you need to know to start or refine your business and build it with intention. Through a series of videos featuring guests and case studies from Jess’s work, you experience the different ideas and perspectives you would get from a live workshop, which is what I think makes this program truly unique.

I would recommend the Workshop at Home to any new business owner (or soon-to-be business owner!) who wants to create a business that is not only profitable, but also has a purpose and works for your lifestyle.”

– Lisa Butler, Elembee Creative  


“After following Jess on her blog and WILW newsletters for some time I was delighted to hear she is now offering an at home workshop! Not only was the flexibility of the go-at-your-own pace perfect for me, a woman who juggles many titles from  mom to boss on any given day, location wise this gave me the opportunity to see Jess in action as living Guatemala her face to face workshops are less accessible.

The best part about the workshop is that Jess sets relaxed and non-threatening vibe to business strategy. It’s as if you are sitting down with a bunch of like-minded girlfriends in your living room to share trade secrets and become mutually successful. 

Though the workshop is aimed at new business owners, I was thrilled to have Jess´ workshop to aid me as I take on a new chapter of my already established small business. 

The Workshop At Home proved to be a great refresher in some areas, and hugely insightful in new areas such as social media networking tips, time management advice, and help on how to continue to look towards the future. After dedicating a day of my time I felt like I was more prepared to prioritize my life as and am excited to enter this next phase of my business with intention!” 

– Lindsey H., El Cuartito Cafe (Guatemala)


“I am just starting to figure out how to start my business and was looking for direction. Watching these videos and going through the workbook not only made me feel inspired, but gave me real direction, and asked so many questions that I didn’t realize I needed to answer yet AND showed me how to answer them.

Jess gave examples from many situations that I can draw from to see how real people are using her advice. It also felt so authentic, like we were all just having a conversation over coffee and not at all like a scripted presentation you have to sit through at work. I now feel so much more prepared to start my journey.”

– Lindsay S., soon-to-be business owner 


If you’d like more info on the Workshop At Home or to order, please hop over here for all the details!



If you’d like to get the email, simply sign up by clicking on the image below. This email list is also where I announce upcoming workshops and other Business With Intention updates.

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  1. Carrie Waller

    Oh, this is making me SO excited to get my copy of the workshop!! Thanks for sharing =)

    1. That’s great to hear, Carrie!! I can’t wait to hear what you think of the Workshop At Home, too!

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